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What is BALM?
BALM is built on the clinically proven principles of Behavioural Activation (BA), a practical and action-focused approach to mental wellbeing. BA works by helping men intentionally adopt positive behaviours and routines that ‘activate’ a more constructive mindset and emotional state.
Through structured habit-building and goal-oriented actions, BALM empowers men to take control of their mental fitness, fostering resilience and long-term positive change.
Practical, not Clinical
Many men find BALM appealing due to its practical, action-focused strategies, which strengthen their sense of autonomy, control, and independence.
Men receive an eManual and journal and work through a 5-step programme at their own pace with confidential support provided over the phone by one of our trained coaches, making their own decisions about what changes to make to current routines and behavioural patterns.
Built for Men Under Pressure
Trusted by elite professional footballers and frontline NHS professionals, BALM uses a clinically proven approach developed by world-leading academics and men’s health experts, tailored specifically to help men in high-pressure work environments take control of their mental fitness and wellbeing.
Small Changes, Big Results
Emphasising simple, practical changes, BALM helps men build healthy habits and navigate everyday challenges - such as stress, low motivation, and work-life balance - key factors influencing mood, wellbeing, and overall effectiveness.